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This Tokyo-based ecommerce site switches from a flat theme to a unique dimensional affair using suggestive motions. There are also hyper-stylized visuals of the product and full-screen animations that switch to modal views when you hover over them. We especially love the animated green text-slider above the footer that contradicts the static with the dynamic. It uses just the right amount of text and visuals to enhance the experience for visitors, and the chosen colors make it come to life. Mahabis focuses on showing off its high-quality products straight away.
How To Build An eCommerce Website (2024 Guide) – Forbes Advisor INDIA - Forbes
How To Build An eCommerce Website (2024 Guide) – Forbes Advisor INDIA.
Posted: Tue, 13 Jun 2023 07:00:00 GMT [source]
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This eCommerce site was a nominee for A thanks to the well-designed landing page with various animations. Use a progress indicator to help visitors navigate multiple checkout pages. This breaks up lengthy forms into digestible sections, helping to ease the user journey.
Use color to your advantage
After you have found the perfect theme or template for your online store, the next step is to begin customizing it. This is where you will be updating your header and footer, configuring your site’s navigation, and building out pages from your homepage to your refunds and return policy page. Keep in mind that while free templates are generally available across most platforms, some also offer paid (or premium) templates. For example, both WordPress and Shopify offer premium themes that range in price from around $30 to over $200. The benefit is that many offer more unique designs, which can help businesses that want a specific look to reduce the amount of time spent customizing their chosen theme.
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They want a seamless journey that allows them to search for products, buy items and track orders online. While the ecommerce store is expansive, The Pearl Source website feels easy to browse through. Whether you’re looking for a pearl necklace or other accessories, this ecommerce website design makes it easy. These features make shopping online with Edible Arrangements easy and quick.
Choose your eCommerce platform and create your website
Now, just imagine what you will feel like after you have actually used one of their skincare products. Remember, design consistency is key here (similar to the importance of consistency throughout all of your marketing efforts). Pre-made templates from popular ecommerce website builders (which we'll cover in the next section) can help ensure your design complements your delivery and brand. Ecommerce websites have many of the same requirements as websites that don't include online stores including the need for a hosting provider, content management capabilities, and regular updates. Fast growth plus relatively low market share means that there is still enormous opportunity for new players to outpace traditional industry leaders. Investing in a professional website is a must if you want to build trust with your customers—and developing that trust is a must if you want your ecommerce store to succeed.

Leather Head’s homepage layout is simple and matches the brand feel of refinement and luxury. The choice of color, font, product images, and copy voice and tone reflect the brand aesthetic that appeals to its target customer. Even if you’re not into sports, you’ll definitely want to browse and find a product for a friend or loved one who is. Almond Surfboards uses soft elegant tones throughout its online store to give it a stylish but beachy feel. The imagery is creative and unique, which makes it feel like a high-quality brand from the minute you land on the page.
Don’t Skimp on Image Quality
Since the top web development companies offer a seamless, stress-free experience, it’s recommended to hire one of these agencies. While you could go with a freelance ecommerce web designer or developer, you’ll often find yourself with more work and problems, which cancels your cost savings. While optional, it’s beneficial to work with an ecommerce web designer that follows search engine optimization (SEO) best practices.

These are the top-notch agencies who have worked in web design long enough that they know all the ins and outs of making a successful ecommerce company today. The team at Specto Design is both knowledgeable and creative – an excellent combination for the branding and marketing services they provide – whether it is in website design or printed materials. I actually felt somewhat constrained in being allowed to only select three great attributes to describe Marla’s company and her expertise.
Show Related and Recommended Products
Ecommerce website design involves creating and launching a virtual store to sell products. We’re not talking about listing your items on a third-party online marketplace like eBay. If you want people to buy, you need to show them what they’re buying and you do this with high-quality product images. Investing in professional images of all your products along with images shown from various angles will help build confidence and trust in your offerings. In fact, in addition to photography that features the products and provides sources of inspiration, an entire section is dedicated to individual team pics and bios. This is a great example of how ecommerce websites can feature the products they offer and the brand’s values to which consumers are drawn to.
If you’re losing more customers at this stage, reduce the number of required form fields and checkout steps. The average checkout flow is over five steps long and has 11.8 form fields. Huge header menus overcast the screen and conceal information on the browsed page. Since many shoppers can accidentally trigger the drop-down header menu area (especially on mobile), it’s best to keep it visually compact as Casper does. Additionally, a good UX practice for e-commerce websites is to program a hover delay—a minimum period the user has to hover over the header area before the drop-down menu appears.
Feature positive testimonials and user-generated content as social proof. When other people have a good buying experience, it validates brand value, removes resistance and new customers become more inclined to purchase your product. You could turn off potential customers if your website design isn’t mobile-friendly. Over half of users are less likely to engage with a brand following a negative mobile experience, and 67% are more likely to buy from a store with a responsive design. So it’s no surprise that customers expect a personalized digital user experience.
Though, what you do need is some inspiration and basic understanding of what good website design is all about. To help you with the inspiration part, we have created a list of 25 best e-commerce website designs. According to the scarcity principle, humans place a higher value on an object that is scarce, and a lower value on those that are abundant.
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